Tacocina // New York
![](https://freight.cargo.site/t/original/i/80fb432e1e44f96066e6bf1af9c8303454c09d87fb8f989b4d85b6619e98c68c/tacocina-01.png)
![](https://freight.cargo.site/t/original/i/c98310469d061046793171150ac84e227070739b0196aafd9a5a536f547575f6/tacocina-02.png)
![](https://freight.cargo.site/t/original/i/c8e41a0429ebea25e6fd5a56d9f18d958b34c0fee6de4a4b6b21c4f5dd9967f8/tacocina-03.png)
![](https://freight.cargo.site/t/original/i/3183a20a89d816dcee3d1e380084c9db76260773f20e57d69ebf3912a8c72150/tacocina-04.png)
Brand identity for Union Square Hospitality Group’s first Brooklyn concept. Tacocina is a lively taco stand on the Williamsburg waterfront serving food inspired by Mexican flavors in a fun and inviting setting that's distinctly New York.
Bright bold colors and an expressive soft-edged logo, Tacocina blends vibrancy with a strong point of view.
CREDITS
Role: Lead Designer
Client: Union Square Hospitality Group
Studio: The MP Shift
Render: Union Square Hospitality Group
Photography: Peter Garritano, Grace Diebel
![](https://freight.cargo.site/t/original/i/a80f648394aa4703784e052dca9066d74c281853627e04d638bf724157f7591b/tacocina-05.png)
![](https://freight.cargo.site/t/original/i/f50a519dc10b4df13dd0177c6ac6e655ebf920d0033b3a6f6ec769b78e440a85/tacocina-06.png)
![](https://freight.cargo.site/t/original/i/8fc13ee395296afc4a6cdf09da53397195062b1f90c498a9df9e4f9b7ec52a80/tacocina-buisness-card.jpg)
![](https://freight.cargo.site/t/original/i/aa5d863fb6a8192f1753febaf5fd838c361853badd86e1f578e000bea8cf501d/bag4.jpg)
![](https://freight.cargo.site/t/original/i/7ce6b85a6ac69a17673bfd4e69f22cd29641f7f232b98852954322c9286cb5b1/tacocina-07.png)
![](https://freight.cargo.site/t/original/i/b4dcdae2925e926757da7dd3a95663132ae267b12438ffcba4aae70bf411ab81/signage.jpg)
![](https://freight.cargo.site/t/original/i/8a64df4eff9a7cde66c59e2592a5c65b24a9409e9d7ec11e386a44de84472f0f/tacocina-09.png)
![](https://freight.cargo.site/t/original/i/730f75437f4bc73a35255db64bc1ab690f395b990a9794b47bef5549baacab45/tacocina-cup.jpg)
![](https://freight.cargo.site/t/original/i/7365c187976c66e1a8ef85b6de9b6f269c2dda816bd79d778a6df36f0f24b787/menu.jpg)
![](https://freight.cargo.site/t/original/i/cca45a1ceb091d8068a71d5494db418e986365b2572fc64e4cad75bea5dd3a9f/menu2.jpg)