Tacocina // New York

            Brand Identity for Union Square Hospitality Group’s first Brooklyn concept. Tacocina is a lively taco stand on the Williamsburg waterfront serving food inspired by Mexican flavors in a fun and inviting setting that's distinctly New York.

Creating play with bright bold colors and an expressive soft-edged logo, Tacocina blends vibrancy with a strong point of view. Illustration suite uses the illusion of shadow to mimic Tacocina’s large waterfront neon sign.

Role: Lead Designer
Client: Union Square Hospitality Group
Studio: The MP Shift
Render: Union Square Hospitality Group
Photography: Peter Garritano, Grace Diebel