Le Petit Grain // Paris
Paris bakery Le Petit Grain, values quality, low waste and organic ingredients and practices. Branding identity is a literal interpretation of these values. Patterns are made by hand-painting pieces of bread and creating stamped marks. The logo uses an old alchemy symbol for change to emphasize the craft and science that is intrinsic to baking bread.
My role was to the lead the design and execution of the project, from concepting to project completion.
Role: Lead Designer
Client: Le Petit Grain
Studio: The MP Shift
Photography: Le Petit Grain & Le Grand Bain