Shape // Paris
Branding and visual direction for a boutique gym in Paris. Logo inspired by the Greek mythological winged horse Pegasus. Pegasus could only be tamed by the greatest of heroes and continues to represent speed, strength, and human aspirations to achieve the greatest of accomplishments.
Using repetitive lines, the mark for Shape encompasses the power of the myth and the repetitive tenor of the gym’s signature workout.
Role: Lead Designer
Studio: The MP Shift