Mimi Chengs // New York 

    Labeling and packaging system for Mimi Chengs, a contemporary dumping shop found in the heart of Manhattan’s Nolita district. 

Inspired by the restaurant’s neighborhood and downtown atmosphere, the system combines color block illustrations created from ingredients and a monospaced type treatment in line with everyday fruit and vegetable packaging.

Role: Lead Designer
Client: Mimi Chengs
Studio: The MP Shift
Photography: Mimi Chengs