Mimi Chengs // New York
![](https://freight.cargo.site/t/original/i/7495e95a29f2d2c87fcf3d3080c29b0eb9fc8678767e053e62983423dcd59fa4/slide-1.jpg)
![](https://freight.cargo.site/t/original/i/e1d41136d49c066bd7c4c93c2b611684d11162210709f6f28c8e8fbdce30da3b/mimichengs-02.png)
![](https://freight.cargo.site/t/original/i/184ce519b7fd488f1787074b6d21762771794a15683b9fddbc30db4c00276691/slide-2.jpg)
![](https://freight.cargo.site/t/original/i/bc1a84bfa1e5e38b2cce43da4cc9f3a0ba208c65343f3b22cce4d691ffc50a74/mimichengs-04.png)
![](https://freight.cargo.site/t/original/i/4b6bac9e79e44202bfcc4432bc281127147617656a91ac82cfbeb1481542466d/mimichengs-05.png)
Labeling and packaging system for Mimi Chengs, a contemporary dumping shop found in the heart of Manhattan’s Nolita district.
Inspired by the restaurant’s neighborhood and downtown atmosphere, the system combines color block illustrations created from ingredients and a monospaced type treatment in line with everyday fruit and vegetable packaging.
CREDITS
Role: Lead Designer
Client: Mimi Chengs
Studio: The MP Shift
Photography: Mimi Chengs
![](https://freight.cargo.site/t/original/i/86be9f553b5c3e274210159b9e36c4a877dd5be57d94c344dbae88fe4cf2be41/mimichengs-06.png)
![](https://freight.cargo.site/t/original/i/be458496ee430fee62c6e4e726c07f57201b92496b0846c3bc6ebf3a7c5c9a29/mimichengs-07.png)
![](https://freight.cargo.site/t/original/i/4ca831dba68bac45ebb0acdce78de6400cd145ab98ecb6ecdca4b05fab50be33/mimichengs-09.png)